3× Shopify Sales in 60 Days

Mallucart is an ecommerce business selling imported and premium products across perfumes, chocolates, food, personal care, and baby products. The store was previously on WooCommerce. As traffic and catalogue complexity increased, the existing setup became harder to scale and maintain.

The issue was not only the platform. A meaningful share of demand came through Google Ads, so the business also had a conversion problem:

Context and diagnosis

Instead of starting with a visual redesign, the work was framed around first principles.

Customers had to work too hard to understand products, trust the store, and find the right path to purchase. The store had grown into a broad catalogue while the shopping experience had not evolved around that complexity. WooCommerce and plugin constraints also made iteration harder.

Because Mallucart was already buying demand through Google Ads, friction after the click translated directly into wasted acquisition potential.

WooCommerce to Shopify

The migration was treated as a growth-enabling infrastructure change, not a cosmetic redesign.

Objectives included reducing plugin dependency, improving the platform foundation for scale, making store changes easier to ship, and creating a cleaner base for CRO iterations.

Fix the system that makes optimisation expensive before optimising the system itself.

CRO Sprint

After migration, the project moved into a focused 30–60 day CRO Sprint using an 80/20 approach: engineering and design effort concentrated on customer-facing areas most likely to affect purchase behaviour.

The product page was treated as a decision interface, not an information dump.

Changes included clearer product titles, improved information hierarchy, visible review and trust cues, stronger offer communication, clearer risk-reversal information, and improved WhatsApp purchase assistance.

Decision logic:

Mallucart has a large catalogue. The problem was how quickly a visitor could identify the right path. The sprint strengthened discovery around high-intent categories, including baby products organised by age stage:

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The homepage was treated as a merchandising layer answering: What can I buy? What is relevant to me? Where should I go next?

For imported and premium products, trust is part of the conversion experience. We made purchase-supporting information easier to find: authenticity positioning, delivery expectations, free shipping, cash on delivery, customer support, and offers.

Mobile was treated as a primary purchase environment. The hierarchy was simplified around:

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Paid acquisition optimisation

Google Ads was already a core demand channel, so the storefront and acquisition system had to be optimised together.

The question was not “How do we get more clicks?” but “How do we get more value from the clicks we already pay for?”

Google Ads-reported conversion value increased by more than 11× from May to July, while reported ROAS increased from 11.91× to 69.06×.

In July, Performance Max alone reported approximately ₹11.23L in conversion value from ₹9.05K spend in the platform report.

Important: Shopify export is gross sales. Google Ads numbers are platform-reported conversion value. They are presented separately rather than treated as the same metric. Do not present Google Ads figures as incremental revenue caused solely by CRO.

Store sales trend

That is more than 3× growth in Shopify gross sales from May to July.

The growth model

This project is best understood as three connected interventions:

1. Migration: Fix the foundation
2. CRO Sprint: Fix the customer journey
3. Acquisition optimisation: Improve the economics of paid traffic

Together, these created a stronger ecommerce growth system.

What went well

• Solved a platform constraint instead of only polishing the surface
• Connected CRO decisions to acquisition economics
• Focused on high-impact customer journeys
• Converted a broad catalogue problem into clearer shopping paths

What could be better next time

• Capture baseline conversion rate before migration
• Capture device split and funnel drop-off before the Sprint
• Record every CRO hypothesis before shipping
• Tag each experiment with launch date and expected metric movement
• Record ad-platform changes separately from onsite changes to improve attribution confidence

The point of the project

Mallucart did not need another “beautiful ecommerce website.” It needed to remove friction from a live revenue system.

The work combined platform engineering, CRO, merchandising, and paid acquisition thinking, with optimisation effort concentrated where it could matter most.