ScoreAi
CRO-driven match search redesign
Improved engagement and ROI through a conversion-focused product discovery flow
CRO
Match search redesign
UX
Cleaner discovery flow
ROI
Improved engagement
Handoff
Developer-ready UI delivery
Problem
ScoreAi had strong product demand, but the match search experience was not converting intent into engagement. Users were dropping off before completing key discovery actions.
Approach
We redesigned the match search flow around clearer hierarchy, faster scanning, and a conversion-first onboarding path so users could understand value and take action sooner.
Screens from the build
The Challenge
The Solution
Mobile Experience
ScoreAi needed more than visual polish. The product had demand, but the match search experience was leaking engagement before users reached high-intent actions.
The Challenge
The original flow made users work too hard to understand what to do next. Discovery felt slow, the hierarchy was unclear, and key actions were not obvious enough during first-use sessions.
The Solution
We rebuilt the match search experience with a conversion-first structure:
- Clearer information hierarchy for faster scanning
- Reduced friction in the primary discovery path
- Stronger visual guidance for next-step actions
- Mobile-first layout decisions for high-intent sessions
Results
The redesign improved engagement across core discovery flows and created a cleaner handoff for development, helping the team ship faster without losing design intent.
Outcome
The redesigned experience improved engagement across core discovery flows and gave the team a clearer foundation for ongoing CRO iteration.