ScoreAiCRO-driven match search redesign

Improved engagement and ROI through a conversion-focused product discovery flow

CROProduct UXSaaSSearch
By the numbers
CRO

Match search redesign

UX

Cleaner discovery flow

ROI

Improved engagement

Handoff

Developer-ready UI delivery

The Challenge

ScoreAi had strong product demand, but the match search experience was not converting intent into engagement. Users were dropping off before completing key discovery actions.

Our Solution

We redesigned the match search flow around clearer hierarchy, faster scanning, and a conversion-first onboarding path so users could understand value and take action sooner.

Tech Stack

ReactProduct UXDesign SystemsAnalytics

Outcome

The redesigned experience improved engagement across core discovery flows and gave the team a clearer foundation for ongoing CRO iteration.

ScoreAi needed more than visual polish. The product had demand, but the match search experience was leaking engagement before users reached high-intent actions.

The Challenge

The original flow made users work too hard to understand what to do next. Discovery felt slow, the hierarchy was unclear, and key actions were not obvious enough during first-use sessions.

The Solution

We rebuilt the match search experience with a conversion-first structure:

  • Clearer information hierarchy for faster scanning
  • Reduced friction in the primary discovery path
  • Stronger visual guidance for next-step actions
  • Mobile-first layout decisions for high-intent sessions

Results

The redesign improved engagement across core discovery flows and created a cleaner handoff for development, helping the team ship faster without losing design intent.

Trusted by teams,
to build better.

Industry-leading eCommerce teams, founders, and marketing managers who demand excellence.

Fabus Frames
“Two years in and they're still with us. Didn't just build the store — still showing up when campaigns need fixing. That kind of consistency is hard to find.”
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FabUs Frames team

fabusframes.com
SA
Sayanth

Marketing Team Lead, FabUs Frames

We leaned on ConvFetti for Vishu, Onam, and other festival pushes. The landing pages actually converted — we doubled last year's revenue. Rare to find a team that gets both CRO and seasonal timing.
AR
Abdul Rahim

Marketing Lead, Perfyra

Three months in, our conversion rate was up 40%. No endless strategy decks — just clear fixes on the product and collection pages that actually move numbers for a catalog our size.
BG
Ben Gulliver

Founder, GymProLuxe

We needed pages that felt premium but still loaded fast. ConvFetti got that balance right — sharp design, clean build, and everything went live when we needed it to.
DK
Daraab Kiani

Founder, Redge Fit

Most dev teams ship the theme and disappear. ConvFetti understood why people were dropping off and cleaned up the whole flow. Storefront and ops finally feel aligned.
AN
Anish

Founder, Karriere-Campus DE

Karriere-Campus DE had to go live quickly for the German market. ConvFetti built the site in a few days — not a rushed template, something polished enough we could launch with confidence.
RT
Renjith

Founder, Hoco Tissues

Moving from Amazon to Shopify felt overwhelming at first. ConvFetti handled setup, product pages, and checkout — we went from zero to live without the usual migration chaos.
SH
Shibli

Founder, Fudsy

Fudsy needed an online grocery setup that could handle fresh products and cold-chain delivery across Poland. ConvFetti built checkout and catalog fast — something we could actually run day to day.
RS
Ronak Shah

Founder, Nordstone

ConvFetti designed the product UX for Score AI and the Redge Fit app with our team. Clean flows, sharp UI, and handoffs our developers could ship without the usual design-to-dev back-and-forth.