Ceiling CPA calculator

Know the maxyou can pay per order

Enter your unit economics to get your ceiling CPA, break even ROAS, and max CPC.

Currency

Selling price

What the customer pays per unit before discounts.

Target margin

Profit you want to keep per first order. 30 percent is the default.

Retention brands with repeat buyers can accept a lower first order margin.

Product cost

Product cost (COGS)

Landed cost of the goods alone, no packing or freight.

Packaging

Box, mailer, inserts, and tape per order.

Outbound shipping

Courier fee you pay to deliver one order.

COD and return rates decide the hidden cost per delivered order.

COD share

Percent of orders paid cash on delivery.

RTO rate

Percent of COD orders that return to origin undelivered.

Return rate

Percent of delivered orders sent back by customers.

Return shipping cost

Freight you pay per returned or RTO parcel.

Gateway fee

Card or wallet fee as a percent of selling price.

VAT 5 percentUAE VAT on the selling price.

Ad conversion rate

Percent of ad clicks that become paid orders.

Live result

Add a selling price and a product cost on the left, then press Calculate my ceiling.