160%+
YoY Revenue Growth
5+
PDPs Redesigned
3x
Campaign Engagement
40%+
PDP Conversion Lift
fabusframes.comPlan Basic
Problem
Festive paid traffic hit a generic storefront with no campaign path and a high-friction mobile PDP.
Approach
Custom Liquid category, PDP, and Onam/Vishu templates built for discovery speed and sticky trust-led purchase.
First we fixed what ads were measuring
If tracking is wrong, Meta spends on the wrong people. We cleaned purchase tracking before touching the storefront design.
Where we started
Purchase tracking looked fine on paper, but match quality was weak.
While we fixed it
We cleaned duplicate events and missing purchases so ads could learn again.
Four weeks later
Stronger signal meant less wasted spend during Onam and Vishu pushes.
Desktop: before and after
Same brand. Clearer path from browse to buy.
Before
Generic layout. Festival shoppers had to hunt.
After
Campaign-ready merchandising that matches how buyers decide.
FabUs Frames sells sarees into festival peaks. Growth here is not a one-time redesign. It is measure, fix, launch, learn, and repeat through every Onam and Vishu cycle.
Fix the signal first
Before we changed pages, we fixed what Meta was learning from. Broken purchase tracking makes ads chase noise. Clean signal first. Then design changes have a fair test.
The problem
- Onam and Vishu traffic landed on the same generic collection
- Everyday and festive edits looked the same in browse
- Decision info sat below the fold on mobile; add to cart was easy to miss
- Fabric, blouse, fall, and delivery detail were inconsistent across product pages
What we built
Occasion-led shopping
Shoppers browse by festive, daily, and premium. Current campaign edits show up without breaking normal browse.
Product pages built for the buy decision
Value, fabric, blouse, and delivery in the first scroll. Sticky mobile add to cart with trust cues beside the action. Custom choices show before price.
Campaign pages you can reuse every festival
Dedicated Onam and Vishu landings. Duplicate, swap the collection, launch. No full rebuild for the next drop.
How winning actually works
This is continuous work, not a handoff.
We draft early, put ideas in front of real traffic, keep what converts, and drop what slows shoppers. Some ideas never go live. That is the point. Tracking and testing decide, not opinions.
The FabUs team also learns the system on the live store so each festival gets faster: update collections, duplicate campaign pages, swap creatives, and read the metrics that matter.
Mobile: before and after
Most festive traffic is on phone. The buy decision has to fit one thumb scroll.
Before
Key answers sat too low. Add to cart was easy to miss.
After
Decision info and trust cues stay close to the action.
What we tested on product pages
Winning is not one redesign. We keep testing what shoppers need before they buy.
Choices before price
Custom saree options used to hide below the fold. Now the buyer sees what they can change first.
New launch, live test
We published a launch concept to learn demand and pricing response before scaling.
Temporary offer pattern
When the team needed speed, we shipped a reversible early-bird pattern and measured what happened.
Small change, clearer buy button
We made the main action easier to see and tap. Tiny UX fixes compound across every product page.
Same landing system, new festival edit
Onam and Vishu do not need a rebuild each year. Duplicate the page, swap the collection, launch.
Team learns on the live store
We walk the FabUs team through updates together: collections, campaign pages, creatives, and the numbers that matter.
Looks-alike browsing did not help shoppers
We tried grouping sarees by how they look. Similar colors confused the system and mixed the wrong products. We dropped it and kept curated occasion browsing, which shoppers understood faster.
Early desktop draft
We start with a working draft, not a perfect deck. Ship, watch real use, then refine.
Early mobile draft
Phone is where festival traffic lives, so drafts get tested there first.
Filter idea we did not keep
A fancier filter looked strong in prototype, but added a step before products. Live version stays one-tap for speed.
Story layout we did not keep
A bigger story block looked premium, but pushed price and options too low on phones. Decision info stays first.
In the process: first draft prototype
Screen recording of the early saree PDP prototype. Raw capture of the buy flow before visual polish.
First draft sarees: mobile landing
Early saree category draft. We test product density and occasion filters before the festival push.
Outcome
160%+ YoY revenue growth with stronger PDP conversion and repeatable campaign launches.
“We leaned on ConvFetti for Vishu, Onam, and other festival pushes. The landing pages actually converted. We doubled last year's revenue. Rare to find a team that gets both CRO and seasonal timing.”
FAQ
FAQ
Why not a standard Shopify theme?
Festival demand needs campaign journeys, not one generic template. Custom build let us ship occasion shopping and landings without app clutter.
What moved conversion first?
Clearer browsing and product pages. Shoppers found the right edit faster, and the product page answered the buy questions in the first scroll.
Is this a one-time project?
No. The storefront is a system. You keep testing pages, offers, and campaigns. The next festival ships as a page change, not a rebuild.
Next
Need a similar CRO-led Shopify build? Start a project or see the live store at fabusframes.com.
