Case study
FabUs Frames
Scaling Saree Commerce with High-Impact CRO
160%+
YoY Revenue Growth
5+
PDPs Redesigned
3x
Campaign Engagement
40%+
PDP Conversion Lift
Live site
fabusframes.comDigital design
https://mosh.fyi
Tech stack
Shopify OS 2.0 · Custom Liquid · Tailwind CSS · Shopify Search & Discovery
Context
FabUs Frames needed a store that converted better during high-intent seasonal traffic, not just a prettier theme.
What we did
We rebuilt the storefront with custom Liquid sections, occasion-based filtering, and dedicated campaign templates for Onam and Vishu.
FabUs Frames is a growing saree brand in a competitive category. The team did not need a prettier theme. They needed a store that converted better during high-intent seasonal traffic.
Live site: fabusframes.com
Digital design: mosh.fyi
Snapshot
- Market: Indian saree commerce
- Focus: CRO + custom Shopify development
- Key campaigns: Onam and Vishu
The Problem
The old storefront looked generic and was hard to shop.
- No clear campaign journey for festive periods
- Category and PDP merchandising felt flat
- Mobile flow had too much friction
- Buyers were not getting enough decision support
What We Built
1) Saree Category Redesign
- Occasion-based filtering (festive, daily wear, premium)
- Campaign blocks for seasonal collections
- Cleaner navigation with fewer dead ends
2) PDP CRO System
- 5+ product pages redesigned from scratch
- Clear product value at first scroll
- Sticky mobile CTA with stronger trust cues
- Custom Liquid sections instead of app-heavy layouts
3) Seasonal Campaign Landing Pages
- Dedicated Onam and Vishu landing templates
- Direct CTA structure for campaign traffic
- Fast-loading pages for peak days
Campaign Screens (Placeholder Images)
Links
- Live store: fabusframes.com
- Digital design: mosh.fyi
- More case studies: View our work
Outcome
- 160%+ YoY revenue growth
- Better PDP conversion performance
- Higher engagement during campaign windows
- A repeatable setup for future launches
Next Phase
- Post-purchase automation (WhatsApp flows)
- Retention program experiments
- Ongoing data-led CRO testing
Reach Us
Need a similar CRO-led Shopify build?
- Start a project: Contact us
- See the live reference store: fabusframes.com
FAQ
Because the brand needed campaign-specific shopping journeys, not one generic template across all seasons.
We fixed category clarity and PDP structure first. That removed friction in both discovery and purchase steps.
Yes. The sections and page system are reusable, so future festive drops can launch quickly without rebuilding the whole store.
Project in motion
Outcome
160%+ YoY revenue growth with higher engagement and better PDP conversion performance.
