It takes time and it's worth it
2024-01-16 · 2 min read
One of the most common questions we get is: "How quickly will I see results?"
The Honest Truth
CRO is a marathon, not a sprint. While some simple fixes (like fixing a broken checkout button) can show immediate results, true optimization takes time. You need to gather enough data to be statistically confident.
The Process of Growth
- Month 1: Audit and foundational fixes.
- Month 2: Initial testing and data gathering.
- Month 3: Refinement and scaling of winning experiments.
Why it's worth it
The compound effect of a 10% increase in conversion rate every few months leads to massive growth over a year. Patience is the secret ingredient in the recipe for eCommerce success.