It takes time and it's worth it

2024-01-16 · 2 min read

One of the most common questions we get is: "How quickly will I see results?"

The Honest Truth

CRO is a marathon, not a sprint. While some simple fixes (like fixing a broken checkout button) can show immediate results, true optimization takes time. You need to gather enough data to be statistically confident.

The Process of Growth

  • Month 1: Audit and foundational fixes.
  • Month 2: Initial testing and data gathering.
  • Month 3: Refinement and scaling of winning experiments.

Why it's worth it

The compound effect of a 10% increase in conversion rate every few months leads to massive growth over a year. Patience is the secret ingredient in the recipe for eCommerce success.