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Mohammed Shafeeq

Senior Product Design Engineer and Founder, ConvFetti

Based in Dubai, UAE

Mohammed Shafeeq (Mosh) is a Senior Product Design Engineer and the Founder of ConvFetti. He bridges deep data diagnostics with production-ready engineering logic to architect high-scale ecommerce ecosystems. With a formal background in information technology and over 7 years of cross-functional experience, he specializes in reverse engineering funnel friction, with baseline conversion lifts up to 2.4 percent and a 32 percent cart drop reduction for scaling D2C brands.

I'm the founder of ConvFetti, a Shopify CRO and development agency based in Dubai. Since 2024, I've led optimization engagements for over 50 e-commerce stores across UAE, Saudi Arabia, Qatar, Kuwait, India, and the US. Across these engagements, the average conversion rate lift we've delivered is 20%, with some stores seeing lifts exceeding 40% within six months of active optimization.

My work spans the full spectrum of conversion rate optimization from A/B testing and behavioral analytics to Shopify Liquid development, checkout customization, and full-funnel CRO strategy. I've run hundreds of A/B tests across fashion, fitness, beauty, home goods, and B2B stores. Some worked. Many didn't. The ones that failed taught me more about buyer psychology than the ones that won.

What I Believe About CRO

Most e-commerce stores don't have a traffic problem. They have a convincing problem. Brands spend thousands on ads to bring visitors to their site, then ask those visitors to navigate a checkout process that hasn't been looked at in months, on a mobile experience that was never designed for the thumb, with trust signals buried three scrolls deep. The traffic isn't the leak. The experience is.

I also believe that CRO is undersold by agencies that rely on generic UX checklists and oversold by agencies that promise results in 30 days. The truth is in the middle: meaningful conversion improvement is a compound process. Month one is diagnostics. Month two and three are first tests and failures. Month four through six is where the compound lift starts to show. Anyone who promises a 50% lift in a month is either running easy wins or not being honest about the data.

How I Work

Every engagement starts with an audit not a UX checklist disguised as one, but a deep dive into analytics, session recordings, heatmaps, and the actual customer journey. I want to know where buyers hesitate, where they leave, and what they expected to see but didn't. From there, we build a hypothesis stack ranked by potential revenue impact and begin testing.

I use Hotjar and Microsoft Clarity for behavior analytics, VWO and Optimizely for A/B testing, and GA4 for performance measurement. But tools are just instruments. The real work is in understanding the buyer's mental model what they're thinking when they land on your store, what question they're trying to answer, and whether your page answers it before they lose patience.

What Sets ConvFetti Apart

We publish our data. Across 50+ store audits, our median baseline CVR at engagement start is 1.1%. After six months of active CRO, the median reaches 2.3%. We share our failures publicly the sticky add-to-cart bar that lifted CTR but dropped CVR, the PDP image reduction that cost 7% in conversions, the A/B test that reached statistical significance but had no business impact. These stories are more valuable than any case study because they tell you what doesn't work, which saves you from making the same mistakes.

I publish research and frameworks on Shopify conversion optimization here at convfetti.com, on LinkedIn, and in our monthly newsletter. If you run a Shopify store and want an honest look at what's costing you conversions, reach out.

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