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AnalyticsJan 5, 20264 min read

How to Setup Conversion Tracking in Google Ads

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Without proper conversion tracking, you are essentially flying blind in your marketing campaigns. Conversion tracking in google ads allows you to see exactly which keywords and ads are driving sales, and which are just wasting your budget.

What is Conversion Tracking?

It's the process of connecting an ad click to a specific outcome on your site. What is conversion tracking in practice? It's the data that tells you that your $1,000 ad spend resulted in $5,000 of revenue.

How to Setup Tracking

  1. Define your conversions: Purchase, lead form, or phone call.
  2. Install the tag: Use Google Tag Manager or direct code injection.
  3. Verify: Use the Google Tag Assistant to ensure everything is firing correctly.

Learning how to setup conversion tracking in google ads is the first step toward a high-ROI marketing strategy.

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